February 8, 2024 | By Admin
What Are Different Google Algorithms That You Must Know
Google is currently the world’s most widely used search engine, with over 3.5 billion searches which is done daily. Also, it becomes one of the most visited websites in the world. This platform’s success story proves its position as a leading online player. If you want your business to become a prominent part of Google’s search engine, consider digital marketing in Singapore.
But do you know how Google works? Or what are its algorithms? No, then let’s start by explaining some essential topics: what are Google algorithms? Google uses advanced algorithms to find information in its search index and show it when a user searches. In Google’s index, billions of content items are organized by algorithms that look for relevant words and phrases.
Over time, Google has updated its algorithms continuously. So here are the different algorithms that Google has been using so far.
Different Types Of Google Algorithms
Panda algorithms
The Panda algorithm update assigns a “quality score” to websites. From this score, a ranking factor is determined. In January 2016, Panda was permanently added to Google’s main algorithm. As a result, penalties and recoveries from Panda happen more quickly now because updates are released more often.
Penguin algorithms
The Penguin algorithm was introduced in 2012. It works like the Panda algorithm. Both algorithms use an algorithm to show good information and hide insufficient information in search results. The Penguin algorithm is a development of the Panda algorithm. The Panda algorithm was made to stop bad strategies to make flawed pages appear higher in Google search results. The main goal of the Penguin algorithm is to show genuine, honest, and relevant websites and to downgrade spammy ones.
Hummingbird algorithms
The Hummingbird algorithm helps Google understand search queries and show relevant results. It uses natural language processing and synonyms to rank pages that may not contain the exact words searched.
Pigeon algorithms
Google released this update on July 24, 2014, in the US and December 22, 2014, in the UK, Canada, and Australia. This update primarily connects to Google searches focused on the user’s location. Local results are displayed in a region through SEO. Spend time and energy on both on-page and off-page SEO to rank following the Pigeon upgrade.
Mobile update
On April 21, 2015, Google launched the Mobile Friendly Update. Enhancing the user experience for the growing number of mobile users was the primary goal of this update. Following this algorithm change, mobile-friendly websites appeared higher in Google search results. It does not affect desktop searches, though.
Rankbrain algorithms
An AI system called RankBrain aids Google in deciphering the content of search searches. It improves search results by using user interactions as a source of learning.
Medic algorithms
The Google Medic change affected medical websites and those related to essential decisions like finances, law, and education. In the upgrade, Google representatives suggested incorporating some signals from the Quality Rater Guidelines paper, precisely expertise, authority, and trust. However, this has yet to be directly confirmed.
You should be well aware of these types of Google algorithms. But if you want. If your brand is to rank on the first page of Google, then you have Google or the SEO of it properly. For that, hiring SEO Marketing Singapore is advisable.
